How to use URL parameters in page personalization

URL parameters are all the variables present in your links, commonly used to identify your marketing campaigns.


Here's an example:



All the information after the question mark are URL parameters.


The variables in this example are:- utm_source = facebook- utm_campaign = belt


With this, you can configure your flow according to each campaign.To edit, go to Manage Flows > Choose the desired flow > Edit.


In this case, the access came through Facebook, and my campaign is belt, so the flow configuration for this case would be as follows:



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